Gain
Mass Internet Exposure with United Lending Network!
Becoming an EXCLUSIVE Network Lender will overall increase
your Internet exposure and improve your search engine rankings.
We guarantee it!
There are 2 very important benefits of having your URL on the
united lender network.
Link Relevancy and Link popularity
Hers is what Michael Pedone (c) of
2004 SiteProNews has to say.
"Link popularity continues to be one of the
most important aspects of any successful search engine optimization campaign."
On average your site's traffic rank will go up anywhere from 20-200% in
the first month your link is on out network. By having your link on our network,
you can accomplish one of the most important goals on the Internet. Link popularity.
Your site will become more important to the search engines when they see how many
Mortgage and Home Loans related links are pointing back to you. This will increase
the search term scope on your site and since your site link will be on your local
area in our network, it will be found under more search terms that it does currently
does. www.sandiegohomeandloan.com was not listed in search engines for any local
keywords until we introduced the link into our network. Now that site is enjoying
the benefits of having potential clients find them for local search terms. 
What is the United Lending
Network?
Why is it
important that United Lending Network manage all these web sites?
How Does the Network
Of Sites Work?
What does this
do for your Home Loans Web Site?
What Is the Overall
Benifit?
Conversion Ratio Example
What are the URL’s
my link will appear on?
Organic Search Engine
optimization vs Pay Per Click Example
What is the United
Lending Network?
It is a network 50+ web sites that are all mortgage and Home
Loans themed. This is a specially designed service that will get
you an extreme amount of exposure on the Internet, through the
process of Organic Search Engine Optimization, with highly relevant
Home Loans and mortgage, targeted search terms. Since we have
partnered with and manage these highly relevant, highly themed
web sites we are able to control all aspects of the online marketing
from Content and Link popularity to SEO.
Why is it important
that United Lending Network manage these web sites?
The simple answer is that having control over all the content,
search engine optimization and internal and external linking strategies,
ensures that all the sites become extremely relevant and authoritative.
As a result, linking all of the themed web sites increases the
overall value of our network to the search engines. Having this
management over the network gives us the ability to strive very
competitively in the Home Loans market for highly targeted search
terms. If a search engine decides to change its algorithms and
we lose positioning on the internet, we are able to alter our
organic SEO to reflect the current adjustments in any particular
search engine in days rather than weeks or months.
How does the United Lending
Network program work?
United Lending Network works by having your web site link and
contact information on our partner network of mortgage and Home
Loans related web sites. Our partner network includes 50 homeandloan.com
web sites that we manage. In addition, you will be the only Home
Loans company on that page. We have introduced a level of exclusivity
that is unrivaled on the Internet for the amount of exposure you
will receive.
What Can This Service
Do for My Web Site?
This service will provide three very important business functions
for you:
It will dramatically increase your own sites link popularity
to give your current website more value to the search engines
It will give you the ultimate relevant visitors to your business.
Finally, it will be a tool to help you cultivate more business
by delivering people directly to the content they are searching
for with access to your information.
Every STATE homeandloan.com web site we manage is well indexed
in the search engines for hundreds of different keywords, included
are county and community specific Home Loans terms. Here is an
example of how the service works and why it may already directly
relate to your local Home Loans business.
We have access to behavioral research on the Internet through
our network of partners that work with search engines including
Yahoo, MSN, AOL, AltaVista, Excite and others. Behavioral keyword
research is the process of finding keywords that are actually
being searched for on the Internet, we have access to this proprietary
database that gives us the ability to do queries for what is really
being searched all in a particular search engine.
The search term “Houghton Michigan Home Loans” is searched
for 8 times a day on MSN.com, 4 times on Yahoo, 13 times on HotBot.com,
etc After researching the proper search terms, we will then use
those terms for optimizing web pages organically and we incorporate
them into or search engine optimization strategy for each particular
STATE homeandloan.com web site. For example, if a particular state
like Michigan has 100 good county and community specific keywords
that are targeted and relevant we will incorporate those terms
into your online strategy for www.Michiganhomeandloan.com
What is the overall benefit?
You will not lose thousands of dollars spending on pay per click
terms that are not relevant, or having to pay for invalid clicks
from your competitors. Overture has many class action law suits
against them for inflating and over charging clients. With us
there is no pay per click!
The only traffic delivered to your web site will be relevant
traffic. If you are a Home Loans broker in Michigan and you only
do business in one part of Michigan would it not make sense to
market to your area only? We also only allow one affiliate per
area on our United Lending Network to increase the traffic to
your site.
Conversion ratios
Let us use the standard Internet Model from www.marketconscious.com
Most sites we see have a conversion ratio of well under 0.5%.
This means that less than 5 in 1,000 visitors actually ever purchase
anything on those sites! That conversion rate is cut in half for
Home Loans sites due to the competition, hence, only 2.5 out of
1000 visitors is likely to do business with you.
Our United Lending Network
Due to our highly relevant targeted search engine optimization,
our conversion ratios are extremely high. Conversion ratios dramatically
increase if you are able to introduce people, looking for a specific
product, directly to that authoritative page. An example of this
has been described in the above.
A stat we can use is for the search term “mission beach
Home Loans” has been number #1 on MSN for 4 months and receives
an average of 75 visitors a month with an average of 30 signups
for the MLS and 9 loan applications. That is all attributed to
the Organic Search Engine Optimization resulting in the organic
Home Loans lead or the organic mortgage lead. Organic Search engine
referred leads are of the highest quality because they are looking
for specific Home Loans areas with predefined intent to buy there.
What are the URL’s
my link will appear on?
Below is a list of the partner websites that are indexed
into the search engines and where your link will be located on.
Each state web site contains a FIND A HOME link, where potential
customers will find you.
How many pages do you plan to have top ranking in the search engines
for? And does the service ever stop?
We plan to have at least 100 pages for top ranking highly targeted
Home Loans related keywords for each one of our state home and
loan websites in our network. We can build out these pages due
to the highly relevant searches that are being done for these
phrases on the Internet. Every month we identify new keyword phrases
for county and community related terms. The service will never
end! We might remove pages as they drop only to be updated by
newer ones for mortgage and Home Loans strategic search terms.
Organic Search Engine optimization
vs Pay Per Click Example
The Overture search term “zero down home loans” is currently
being bid at $2.00 per click for the number 1 position and has
been searched 1,365 times according to overture. Now this advertiser
has paid a minimum of $2,730.00 in fees to Overture for this one
search phrase “zero down home loans” this advertiser
has 30 keyword phases that they are paying anywhere from $.90
to $12.67 per click. The term “ California loan” gets
searched 8,215 times with a current cost of $12.67 per click,
you do the math (overture bidding changes constantly, these statistics
are from 5/14/2004 .)
On the other hand our Organically Optimized Sites are in the
number 4 position for the same term. In addition, because it is
organically listed in the engines, other Search Engines will detect
those results and display them on their partner network of sites
for free.
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